Starbucks extends it's Experience
Starbucks is know for its "world-class customer service". The company tries to provide an excellent visiting experience and make partners, customers and the community feel as welcoming as possible. The first class coffee company introduced the new Starbucks card that includes features like Braille lettering as a sign of recognizing customers needs and priorities on September 27 Th. The new cards are available in the US and Canada for a limited time only. Prior to this, Starbucks launched Braille menus upon request at participating stores in 2008. The menu and the cards are available online at any time.
Starbucks introduces light blonde roast - seeks new market share -
October 19, 2011. Starbucks Corp. expands its coffee lineup by introducing a light roast. Starbucks often has been associate with a strong,dark or even burned coffee taste. People who wanted to have a medium to light roasted coffee knew that Starbucks is the wrong place to go to. Therefore, other brands such as McDonald's or Dunkin' Donats highly offer milder roasted coffee. However, with the introduction of the non-traditional light blonde roast Starbucks sets a clear statement - they want to seek new visitors.
" This is a significant opportunity for Starbucks to gain a greater share of the brewed coffee market - both in our stores and down the coffee aisle." Cliff Burrows, president of Starbucks Americas.
Starbucks will open Juice Bars in 2012
Starbucks announced on the 10TH of November,2011 their plans to open a juice bar chain in 2012; therefore, Starbucks purchased the juice company Evolution Fresh for $ 30 million in cash. With entering the juice market, which is dominated by Jamba Inc., Starbucks will do the first of so many other planned steps to make moves in the health and wellness market.
"We think we can build a major business," Schultz told reporters on a conference call.
Evolution Fresh is sold so far at Whole Foods and PCC Natural Markets, Starbucks plans to extend the distribution to other retailer including their own stores as well.
The first Juice store will open in the middle of next year, beginning on the west coast. The coffee retailer has not been exposed the name of the new chain yet.
Starbucks will open Juice Bars in 2012
Starbucks announced on the 10TH of November,2011 their plans to open a juice bar chain in 2012; therefore, Starbucks purchased the juice company Evolution Fresh for $ 30 million in cash. With entering the juice market, which is dominated by Jamba Inc., Starbucks will do the first of so many other planned steps to make moves in the health and wellness market.
"We think we can build a major business," Schultz told reporters on a conference call.
Evolution Fresh is sold so far at Whole Foods and PCC Natural Markets, Starbucks plans to extend the distribution to other retailer including their own stores as well.
The first Juice store will open in the middle of next year, beginning on the west coast. The coffee retailer has not been exposed the name of the new chain yet.
