Starbucks was founded by three college friends. Gerald Baldwin, Gordon Bowker and Zev Siegl opened the first store called "Starbucks Coffee, Tea and Spice" in 1971 in Seattle,US. The concept of the name originated from the novel "Moby Dick". In the next ten years, three more stores were opened during that time period.Business man Howard Schultz joined the company in 1982 as manager of Retail Operation and Marketing. When he stepped into Starbucks, which was one of the first one in Seattle in 1981, he was immediately hooked after his first cup of coffee. In 1983 Mr. Schultz traveled to Italy, the country of the traditional coffee houses. He was inspired by the warm, inviting atmosphere of "togetherness" that is a staple in those type of coffee houses. Starbucks was created to bring these senses to the United States.
"From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.
Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time."(www.starbucks.com)
The unique coffee brand Starbucks is not only famous for their own produced coffee brand, but also for a variety of espresso based drinks -the most famous one is the legendary "Frappuccino"-, alternative hot and cold drinks, which do not include coffee such as different flavored tea's or milk shakes, cakes and cookies, break fast, Cd's, cups, thermos, etc. pp.2011, Starbucks is the major sales Representative in the specialized coffee industry. It opened over 15,000 coffee house worldwide.
No comments:
Post a Comment